Question 1

Where do the competitor ads come from?

Accepted Answer

From a curated library of brands whose ads are currently running on Meta, refreshed every week and organised into physical, digital and lifestyle categories. Every ad links back to its Meta Ad Library entry. You browse by category and brand; there's no scraping of arbitrary accounts.

Question 2

Does recreating an ad copy the original?

Accepted Answer

No. Recreate uses the reference for its idea (the structure, angle and pacing) and builds a new ad around your own product. The output is a new creative, not a copy of the original.

Question 3

How do I add my products?

Accepted Answer

Paste a product link from Shopify, Amazon, WooCommerce, BigCommerce, eBay, AliExpress and more, and Caite imports the images, name and details. You can also add a product manually. Products then work in image ads, video ads, recreates and Flows.

Question 4

How do avatars stay consistent?

Accepted Answer

Build an avatar from up to four reference photos, or pick one from the ready-made cast. Attach it to image ads, video ads, face swap or a Flow and the same identity carries across every render.

Question 5

What's the difference between creating an ad and a Flow?

Accepted Answer

Creating an ad is one-off: product, reference, prompt, done. A Flow saves the whole chain (products, avatars, image and video steps, exports) so you can run it again for every product, format or market by changing the input.

Question 6

Which social channels can I schedule to?

Accepted Answer

Instagram, Facebook, TikTok and YouTube. Send any generated image or video to the calendar, choose channels, date and time, and edit, duplicate or reschedule posts from the week view.

Question 7

Do I need to install anything?

Accepted Answer

No. Caite runs in your browser at web.caite.app. Your account, Media Library and credits are all there the moment you sign up.

Question 8

Do I need my own API keys for the models?

Accepted Answer

No. Every model is routed through Caite and billed in credits from your plan. You don't need separate vendor accounts or keys to get started.

Question 9

When should I use Flows instead of the Playground?

Accepted Answer

When you'll repeat the work. Wire a product photo into an edit, that into a video, and save the Flow. Next time you only change the input — unchanged nodes are cached by content hash, so they don't re-run or re-bill.

Question 10

Can I upload my own photos and footage?

Accepted Answer

Yes. The Playground, Image ads, Video ads and Flows all accept uploads as references — product shots, brand assets, existing clips — and the Media Library keeps them alongside everything you generate.

Question 11

Do the Playground and Flows share the same models?

Accepted Answer

Yes. Both sit on the same generation engine and credit balance. The Playground is for one-off work; Flows are for chains you want to reuse and re-run with caching.

Question 12

Is there an API or MCP access?

Accepted Answer

Yes. MCP and API keys are on every paid plan (2 keys on Starter, 5 on Pro, 20 on Studio), so agents and editors can call Caite from outside the app. Plan details are on the pricing page.

Question 13

Which models does each plan include?

Accepted Answer

Every paid plan opens every model except GPT Image 2.5 Flare and Sunburst, which start at Pro. The most expensive models (Veo 3.1, Sora 2 Pro, Kling 3.0 and Nano Banana Pro) have a daily limit that grows with the plan; the pricing page lists each one.

Question 14

How do credits work?

Accepted Answer

Each generation costs credits based on the model and settings you pick — the exact cost shows on the button before you run anything. Credits reset monthly, and unused credits don't roll over.

Question 15

Can I use what I generate for client or commercial work?

Accepted Answer

Yes. On a paid plan, output you generate is yours to use commercially, subject to the underlying model providers' terms for the plan you're on.

Question 16

Can I cancel anytime?

Accepted Answer

Yes, from the billing portal in the app. You keep access until the end of the period you've already paid for.

Question 17

What happens if I run out of credits mid-month?

Accepted Answer

Buy a top-up in the app (4,300 credits for €12, 12,200 for €34 or 31,600 for €88, valid until your plan renews), move up a plan, or on Studio move up a credit pack. Otherwise generations pause until your allowance resets; you can still browse your library, edit projects and manage your account.

Question 18

Do yearly plans get unused credits back?

Accepted Answer

No. Credits are a monthly grant on both monthly and yearly billing. Yearly just locks in the subscription price; the credit rhythm stays monthly.

Question 19

Can I get a refund?

Accepted Answer

If we terminate your account through no fault of yours, unused prepaid time is refunded. Voluntary cancellations keep access until the period ends; we don't refund unused credits for mid-cycle cancelations. Email hello@caite.app if something looks wrong on a charge.

Question 20

Do you train models on my prompts or media?

Accepted Answer

No. We do not train Caite or third-party models on your private prompts, uploads, or generations. Providers only receive what is needed to run the job you submit.

Question 21

Who can see my generations?

Accepted Answer

Your library is private to your account by default. We don't publish your work unless you choose to share it, enter a showcase, or give us permission.

Question 22

How do I delete my account?

Accepted Answer

From account settings in the app, or by emailing hello@caite.app from the address on the account. Deletion removes your profile, generation history, and stored media from active systems, and cancels any subscription.

Question 23

Does my work have to leave my machine?

Accepted Answer

Today, a job you send to a model is processed by that model's provider and nothing else. Local execution for image work is on the roadmap — the direction is that repeat volume runs on hardware you control while frontier models stay in the cloud for the shots that need them.

Question 24

Where is my data stored?

Accepted Answer

Account and media are stored with our infrastructure providers; payments go through Stripe. Generation jobs are sent to the model provider you pick for that run. See the Privacy Policy for the full picture.

Questions, answered

Creating ads

Product

Billing & credits

Account & privacy

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